Two operators, a decade of wearables, and one very stubborn idea.
Wellness Link did not start in a boardroom. It started in the back rooms of retailers, clinics and gyms, where the founders spent a decade learning what actually gets a wellness product onto a shelf — and what keeps it there.
The decade before
Vincent Lamoureux spent twelve years building wearable retail from the inside: Director of New Markets at Fitbit and then Google, opening territories most brands treated as too hard, then VP of Business Development at Ultrahuman, taking a smart ring from a founder's idea to shelves across the Middle East, Europe and Asia.
Ali Atcha was building the other half of the same map. Six years leading international partnerships at David Lloyd Leisure — Europe's largest premium health club group — then Chief Growth Officer at FitnessForce. Where Vincent knew the buyers, Ali knew the floors, the clubs, the clinics and the members who would actually use the product.
The pattern they kept seeing
The same conversation kept repeating. A brilliant wellness brand — genuinely good science, genuinely good hardware — would raise money, hire a distributor, and stall. Not because the product was wrong, but because nobody inside the company had ever opened a retail account in Dubai, negotiated a clinic rollout in Madrid, or run a gym chain trial in London.
Advisers sold them decks. Distributors sold them warehouses. Nobody sold them the one thing they needed: someone who would take the market, open it, and then stay to run it.
Wellness Link
So they built it. Wellness Link is an embedded operating partner — a team that plugs into a wellness brand and owns its route to market across five regions. Retail, clinics, gyms, hospitality, pharmacy and sport, opened by people who have already done it inside Fitbit, Google, Ultrahuman and David Lloyd.
Around the two founders sits a deliberately unusual bench: Natasha Valentine on brand and communications out of Dubai, Camilla Prando opening the global football network from São Paulo, and Moa Ståhlberg — an elite marathon runner — connecting elite sport across the Nordics. Five cities, one team, one shared instruction: get the product in front of the people it was built for.
Where it goes next
The portfolio today runs from smart rings and circadian light therapy to adaptogenic coffee and focus supplements. What links them is not a category, it is a conviction: the next decade of health belongs to the products people use every single day, in ordinary places — a gym reception, a hotel room, a pharmacy shelf, a locker room.
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